According to Millward Brown this is the list of 10 most powerful luxury brands after the recession.
- Louis Vuitton, up from last year 2 %, overall brand value $19.78 billion
- Hermès, up 8% to $8.46 billion
- Gucci, up 2% to $7.59 billion
- Chanel, down for 11% to $5.55 billion
- Hennessy, down for 1% to $5.37 billion
- Rolex, down for 14% to $4.74 billion
- Moët & Chandon down 12% to $4.28 billion
- Cartier, down 19% to $3.96 billion
- Fendi, down 8% to $3.20 billion
- Tiffany & Co. up 6% to $2.38 billion
The “loosers” of the year are Rolex and Cartier, loosing quite some value. The winner is Hermes which gained 8 %.
Related articles
- Hermes Showcases Craft In New Exhibit (luxist.com)
- LVMH Chief Arnault Says Hermes Stake Isn’t ‘Passive’ (businessweek.com)
- LVMH CEO Arnault Suggests He Won’t Be a Silent Hermes Investor (businessweek.com)
- LVMH Sees Sales and Profits Jump (nytimes.com)
- LVMH Poised To Take Over Hermes? (luxist.com)
- Master of the Brand: Bernard Arnault (forbes.com)
Today I’ve come across this site where the International university of Monaco offers a ten months program with strong specialization in Luxury Management. The following 7 courses seem to be focused exactly to the point:
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- The Luxury Legal Environment
- Managing Luxury Services
- Luxury Consumer Behavior
- Luxury Distribution & Retailing
- Luxury Product Design and Development
- Managing Luxury Brands
- Luxury Global Communication
Program for the next generation of luxury managers is ranked in the top 40 programs worldwide. To apply you need a minimum of 3 years of work expertise, a university degree, English proficency, GMAT score .. The selection criteria includes the motivation to study Luxury Management and clearly defined career objectives.
Monaco sure is the best place in the world to study luxury in its’ “natural” environment. And the price-tag is somewhat appropriate – Tuition for the academic year 2010-2011 is € 24800, other expenses such as housing, food, transportation, books etc. will cost you additional € 16000.
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This is not the first list of luxury brands on this blog but today I’m giving you something really special. I’ve checked two user generated lists of brands at brandtags.com and found out which are the most “expensive” and “luxury” brands of the world Read the rest of this entry »
Sexy heavenly white beach with some green sea is a popular cliche in many travel agency’s catalogs. Also Forbes has made his verdict about which are true luxury beaches. The problem about luxury beaches is that they have one after another became a subject of mass tourism.
But here’s a hint for those who are willing to pay more. The following locations are alright, but you need to know that the best luxury travel agent will find a way to show you best luxury spots just a few hundred miles away from the crowds. Just around the corner there’s always a beautiful cottage with fine cousin and butlers and everything. Read the rest of this entry »
Luxury brand is a brand that is not owned by everyone. It’s derived from technical superiority and unique craftsmanship. A luxury brand projects wealth and has of course something to do with luxury social role playing. Read the rest of this entry »
The bondmobil Aston Martin DBS has crashed into the lake. James Bond stunt driver has lost control over the super vehicle and ended up injured in a lake. The driver surprisingly survived the terrible crash. Here’s a video which shows you just how bad the crash was.
For all those who are interested in how the Aston Martin looked before the crash we collected some more information and videos of this famous luxury vehicle. Read the rest of this entry »
Aleksandra R. dropped me an email and helped me update the list. Here it is: A list of 386 luxury brands. Drop me an email or simply comment to make it even more comprehensive. Thanks Aleksandra!
