The bondmobil Aston Martin DBS has crashed into the lake. James Bond stunt driver has lost control over the super vehicle and ended up injured in a lake. The driver surprisingly survived the terrible crash. Here’s a video which shows you just how bad the crash was.
For all those who are interested in how the Aston Martin looked before the crash we collected some more information and videos of this famous luxury vehicle. Read the rest of this entry »
Experience is what is it all about when it comes to luxury. The true luxury is not about owning the luxurious villa - it’s about spending time in this villa! Not about having a big red ferrarri, but about experiencing the drive along Cannes Riviera. So the best things a luxury market can offer are not products or services, but truly memorable experiences. Read the rest of this entry »
Lately my favorite web marketing research tool is Flickr. Flickr uses clusters to segment tags into groups. Flickr simply checks which tags are usually used together and groups them. In the case of the word “luxury” something very interesting happens …
I’ve just come across a website monitoring exotic car crashes. Yes. Even $ 500.000 Ferrari Enzo can get badly wrecked. It’s actually a logical consequence: If you drive fast you die fast. And because our life and our health is the biggest luxury we can ever have I think a fast car doesn’t represent luxury. A safe car does!
If you still wanna see wrecked super duper supercars, click this.
I just decided this website will not write on luxury cars. The reason? There are so many great websites about luxury cars. And I’m just not a huge car fan and my writings on luxury cars would not be really clever enough. But there are many high quality websites on luxury cars online. Reviews and stuff … Read the rest of this entry »
Lamborghini, Ferrari, Versace, Salvatore Ferragamo, Prada, Max Mara, Zegna, Giorgio Armani, Marzotto, Luxottica, Poltrona Frau, Benetton, Stefanel, Mariella Burani, Coccinelle … These are currently the top of the mind Italian luxury brands. Nice things going on in the Italian luxury market. Seems like many companies in luxury business are thinking of going public to get some fresh capital. They are also slowly but surely realizing that luxury is not about the gourmet food and the clothing. It’s a lifestyle! (Source)
Koenigsegg CCR is according to BBC television program Top Gear owns the ultimate US speeding ticket record. It happened in Texas in 2003 when the Koenigsegg CCR was speeding at 242mph (389 km/h). Read the rest of this entry »