According to Millward Brown this is the list of 10 most powerful luxury brands after the recession.
- Louis Vuitton, up from last year 2 %, overall brand value $19.78 billion
- Hermès, up 8% to $8.46 billion
- Gucci, up 2% to $7.59 billion
- Chanel, down for 11% to $5.55 billion
- Hennessy, down for 1% to $5.37 billion
- Rolex, down for 14% to $4.74 billion
- Moët & Chandon down 12% to $4.28 billion
- Cartier, down 19% to $3.96 billion
- Fendi, down 8% to $3.20 billion
- Tiffany & Co. up 6% to $2.38 billion
The “loosers” of the year are Rolex and Cartier, loosing quite some value. The winner is Hermes which gained 8 %.
Related articles
- Hermes Showcases Craft In New Exhibit (luxist.com)
- LVMH Chief Arnault Says Hermes Stake Isn’t ‘Passive’ (businessweek.com)
- LVMH CEO Arnault Suggests He Won’t Be a Silent Hermes Investor (businessweek.com)
- LVMH Sees Sales and Profits Jump (nytimes.com)
- LVMH Poised To Take Over Hermes? (luxist.com)
- Master of the Brand: Bernard Arnault (forbes.com)
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