Luxury brand is a brand that is not owned by everyone. It’s derived from technical superiority and unique craftsmanship. A luxury brand projects wealth and has of course something to do with luxury social role playing. Read the rest of this entry »

The bondmobil Aston Martin DBS has crashed into the lake. James Bond stunt driver has lost control over the super vehicle and ended up injured in a lake. The driver surprisingly survived the terrible crash. Here’s a video which shows you just how bad the crash was.

For all those who are interested in how the Aston Martin looked before the crash we collected some more information and videos of this famous luxury vehicle. Read the rest of this entry »

The watch industry is not an old fashioned craft. It’s actually a high-end software supported industry.

In this video one luxury Watch maker shows their precision at watch making. It sure is a craftsmanship … Lot’s of hand work etc. But the major difficulty in watch making is the tremendous density of parts. Each cubic meter is important!

I asked some experts at LinkedIn about the luxury consumer’s mind? It seems like luxury market is working differently than any other market. Does a luxury costumer even exist? Here are some answers … Read the rest of this entry »

Aleksandra R. dropped me an email and helped me update the list. Here it is: A list of 386 luxury brands. Drop me an email or simply comment to make it even more comprehensive. Thanks Aleksandra!

It has become extremely popular last years for luxury tourist arrangements to include special offers, like scratching wild tigers, feeding the big white, visiting the last cannibal tribe etc … But why? What is the reason for choosing adrenalin rush instead of a luxury sunny sandy beach? Let’s go through some more examples. Read the rest of this entry »

Blooming Chestnut Branches
Four paintings worth app. 163 million dollars were stolen today in the middle of the day. Three armed robbers in ski masks entered the Museum in Zurich, Switzerland. So at the and of the day we have four new pieces on the luxury art market. This was after all one of the biggest art robberies in Europe’s history. Read the rest of this entry »