According to Millward Brown this is the list of 10 most powerful luxury brands after the recession.
- Louis Vuitton, up from last year 2 %, overall brand value $19.78 billion
- Hermès, up 8% to $8.46 billion
- Gucci, up 2% to $7.59 billion
- Chanel, down for 11% to $5.55 billion
- Hennessy, down for 1% to $5.37 billion
- Rolex, down for 14% to $4.74 billion
- Moët & Chandon down 12% to $4.28 billion
- Cartier, down 19% to $3.96 billion
- Fendi, down 8% to $3.20 billion
- Tiffany & Co. up 6% to $2.38 billion
The “loosers” of the year are Rolex and Cartier, loosing quite some value. The winner is Hermes which gained 8 %.
Related articles
- Hermes Showcases Craft In New Exhibit (luxist.com)
- LVMH Chief Arnault Says Hermes Stake Isn’t ‘Passive’ (businessweek.com)
- LVMH CEO Arnault Suggests He Won’t Be a Silent Hermes Investor (businessweek.com)
- LVMH Sees Sales and Profits Jump (nytimes.com)
- LVMH Poised To Take Over Hermes? (luxist.com)
- Master of the Brand: Bernard Arnault (forbes.com)
Today I’ve come across this site where the International university of Monaco offers a ten months program with strong specialization in Luxury Management. The following 7 courses seem to be focused exactly to the point:
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- The Luxury Legal Environment
- Managing Luxury Services
- Luxury Consumer Behavior
- Luxury Distribution & Retailing
- Luxury Product Design and Development
- Managing Luxury Brands
- Luxury Global Communication
Program for the next generation of luxury managers is ranked in the top 40 programs worldwide. To apply you need a minimum of 3 years of work expertise, a university degree, English proficency, GMAT score .. The selection criteria includes the motivation to study Luxury Management and clearly defined career objectives.
Monaco sure is the best place in the world to study luxury in its’ “natural” environment. And the price-tag is somewhat appropriate – Tuition for the academic year 2010-2011 is € 24800, other expenses such as housing, food, transportation, books etc. will cost you additional € 16000.
Thinking about all things luxury, I just realized I need to write more on this blog. The site has more visitors each day. I also get many many emails from various marketing and PR people who are working for really big luxury brands. To start simple, there are three sites with pure luxury content.
UpscaleHype is a high-end lifestyle online magazine focusing on the hype that surrounds luxury and upscale fashion.
Best of the breed: Luxury gadgets, fashion and technology
For those who appreciate the finer things in life
Some luxury sites seem to have a mission, some others are merely collecting adclicks.
Meet Lord. In this video you can see our Cavalier King Charles Spaniel puppy who has fallen asleep in the laundry room.
Lord is now 3 months old, he’s a “tricolor” and we love him so much. I think this breed is just a perfect dog for everyone who needs a clever, small and cheerful home companion. Some would say this is a luxury breed. And I must agree. It’s not one of the cheapest dogs around and the breed was actually raised by and for the British royalty. Read the rest of this entry »
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This is not the first list of luxury brands on this blog but today I’m giving you something really special. I’ve checked two user generated lists of brands at brandtags.com and found out which are the most “expensive” and “luxury” brands of the world Read the rest of this entry »
We all know how stress influences our health. Mindball is possibly the best way to train your ability to control your stress. All you need is a special table, produced by the Swedes, which is connected to a brainwave measurement machine. The goal of the game is to be more relaxed than your opponent. This pushes the ball into the opponent’s goal. Read the rest of this entry »
This was my first encounter with these wonderful beings in their natural environment. We were just returning from a whole day sailing trip in a Croatian sea region and then all of a sudden, we spot a bunch of dolphins.
We pointed our sailing boat toward them and when they noticed us they wanted to play with our boat. The were swimming and jumping next to the boat. The faster we went, the more they seemed to enjoy it. They are really smart animals. And meeting them is a truly priceless luxury experience. A friend even wanted to jump into the water to swim with the dolphins but we weren’t sure if this is really smart since some people report dolphins might get to curious or even violent toward swimmers.
